What is 10DLC Registration
10DLC is an abbreviation for a 10-digit long code phone number. It refers to a standard phone number, like 423-555-7777. Your business landline or internet (VOIP) phone number is considered a 10DLC. So if you want to use your existing business lines for texting, which we recommend and can help you do these 10DLC regulations apply to you.
You may also note that the toll-free numbers are not considered as 10DLC. 10DLC regulations do not apply to toll-free numbers.
What is the difference between short code and 10DLC?
10DLC numbers have been increasingly popular for business texting for three reasons:
1. Businesses already own the numbers
2. They’re very inexpensive
3. Customers trust messages from 10DLC phone numbers more than short code numbers
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A short code is a four, five, or six-digit phone number—like 555-77, commonly used for mass texting/messaging and automations. Short codes tend to be expensive starting at $1,000/month and brands have historically shared them to cut down on costs. That creates problems, though, because SMS opt-ins for short code numbers are entirely based on keywords.
Managing keywords and opt-ins across brands on the same number is clunky, and has caused a lot of spam and consumer frustration. Carriers have stopped allowing brands to share short code numbers and that’s actually what kicked off most of these 10DLC regulations.